Speaker list at SocialMarketing:2013

David Cushman is a highly respected social media and marketing strategist, blogger and author. He has senior management experience, both agency and client side, and has advised UK Prime Minister David Cameron and the UK Cabinet Office on innovating using social media. His next book, The 10 Principles of Open Business, is due to be published this year.
At the end of January 2013, he started a new role in social media strategy with specialist WPP Group agency The Social Partners.

Having worked in public policy across Europe for a number of years, Luc has been involved in many aspects of Internet regulation throughout his career including copyright, competition, liability, civil liberties, safety and security and child protection online.
At Facebook, he has also been involved in the development of Content Policy, including content standards and the licensing of content for online services.
Before joining Facebook, Luc spent three years at Google and YouTube and was director of the European Digital Media Association, the Brussels based trade association for web services.

Having broken free from his background in coding and technology, Jon Block is now the acceptable face of geek at ITV. With a degree in Natural Sciences from Cambridge University and the Royal Television Society's Young Technologist of the Year Award, Jon was destined for a career in some back room, hidden away from the public. However, he now works in multi-platform product strategy and development, driving commercial innovation. This means everything from creating new interactive ad formats and dual-screen concepts to speaking publically about the exciting opportunities where TV and online converge. He also likes to write his own biography in the third person, which is, frankly, a bit odd.

Joe joined GfK in 2010 to help develop their global consumer trend, forecasting and consumer insight offer across all markets. Prior to this, Joe worked for Experian in their customer insight and analytics team after a career largely spent in advertising with stints at JWT, Leo Burnett, Lowe and Havas in a variety of brand strategy, futuring and research roles. Joe has a real passion for understanding how consumer behaviours are evolving to help his clients measure, map and monitor new opportunities in the changing world.

Catherine is the Campaign Manager for the £2m Organic Naturally Different campaign, on behalf of the Organic Trade Board and Sustain: the alliance for better food and farming. She started her career in advertising, but then moved to ActionAid, the Soil Association and then Sustain. With a Masters in Development Studies, she has been a Government adviser on organic farming standards and also organizes the Food Academy at Abergavenny Food Festival, the largest food festival in the UK. Her passion for food comes from growing up on a family farm in Dorset, and her spare time is spent cooking, gardening, raising sheep, chickens and two young boys!

Sophie joined integrated marketing agency Haygarth in 1999, becoming MD in 2002. She played a key role in the 2005 Management Buy-Out and became CEO in 2008. Over the past 22 years her career has spanned both client and agency positions in the UK and around the world; before Haygarth, she worked on brands including Chivas Regal Whisky, Nestlé, Hovis and Tropicana. At Haygarth, she has headed up a wide range of teams including Rachel's, Majestic Wine Warehouse and Dairy Crest.

Stuart joined Coupons.com, the specialist provider of secure online coupon delivery services, in 2009, and works with FMCG brands to help them engage consumers and motivate shoppers across multiple digital touch-points, including Coupons.com's pre-shopping website, www.beforeIshop.co.uk. Stuart has held various roles in the promotional marketing industry, including co-founding a specialist Partnership Marketing agency.

Phil is Planning Director at Blonde, a digital agency that provides ingenious solutions to commercial problems for clients such as Royal Mail, Open University, Nando's and Skyscanner. Phil has worked with commercial ideas for a quarter century. At BBH and The Leith Agency he made ads for the likes of Shell, Cadbury, Honda, Standard Life and Grolsch. For the last six years he has been developing digital comms and social media strategy for Blonde clients including Maxxium UK, Royal Mail and IRN-BRU.

Martin is the IRN-BRU Senior Brand Manager at Barr Soft Drinks, a business that since 1875 has made some of the UK's best loved soft drinks brands. IRN-BRU is seen by many as part of the culture of the Scottish Nation and Martin has worked on many of the brand's most famous advertising campaigns. With over 12 years experience in consumer marketing, he's made numerous ads and works daily to execute the brand strategy and bring the annual marketing calendar to life.

Ed Gray is Client Services Director at independent Fixed Fee promotional risk management provider VCG. He brings with him considerable promotional marketing experience gained through senior positions in leading agencies including Billington Cartmell. Having picked up the very first Best in New Media (as it was called then) SPCA award, he has seen digital trends emerge pretty much from the start. A Bristol University Psychology graduate, he is fascinated in how these trends can drive consumer behaviour, critical when trying to evaluate their impact on promotional response rates and therefore potential costs.

Ruth Hobbs has worked in the promotional marketing industry for 13 years. Her agency-side experience includes stints at Haygarth, Dynamo/Wax, Geronimo and most recently as group account director at DLKW Lowe, while she also spent time client-side with O2. She now acts as an LAS Consultant to the IPM, advising agencies, clients and service providers on how to ensure that their promotions are legal, conform to the CAP Code and follow best-practice.

Richard is a Digital Consultant in GfK's Digital Market Intelligence team. He works across GfK's Digital Research portfolio but retains a specific focus on social media, and how insights extracted from social channels can add value to GfK's clients. He has previously worked at ICM and TNS and has written widely on consumer confidence and consumer attitudes and behaviours with regards to social media, and the implications for marketers.

Jamie has been with We Are Social for three years and has set up the agency's global insights offering. He supports the account teams with ongoing monitoring and reporting and works with the planning and strategy teams to deliver conversation audits. He also works closely with clients on deep-dive conversation analysis, KPI tracking and competitive benchmarking. He heads up a team of 12 analysts in London and also supports a global network of 40 analysts. Prior to joining We Are Social, Jamie spent five years at Renault as a marketing analyst. He is fluent in French and Spanish and has worked both in Europe and Latin America.

Craig joined Initials in January 2010 as Head of Digital and became Planning Director in January 2012. Although his experience spans all media disciplines, Craig has a strong background in online media communications, having started as a media planner at Manning Gottlieb OMD, specializing in online advertising. He then switched to the creative side, launching Land Rover's global website at Wunderman, working on the award-winning Yell.com online advertising campaign, leading Intel's online advertising activity throughout EMEA at McCann WorldGroup and heading up the digital arm for integrated agency Billington Cartmell.

Alex co-founded Sponge, the UK's most successful and longest established mobile agency, in 2002. Sponge delivers mobile strategy and insight, mCRM, mobile sites and applications for clients including Adidas, Autotrader, Barclays, Coca Cola, Dyson, McDonalds, Orange and Unilever across Europe and Africa. He has a wealth of experience in digital services for agencies/brands, media groups and mobile operators and is currently UK Chairman of the Mobile Marketing Association as well as a board director of the IPM.

Appointed as Commercial Director in April 2011, Pippa is focused on business development for the Future Foundation across the UK and international markets. She also works closely with clients such as Asda, John Lewis, Tesco, Waitrose, Centrica and E.On on the strategic application of nVision trend insight.

Pippa joined the Future Foundation in 2008 as Account Director – Retail and Leisure, with responsibility for delivery of ongoing trend services and consultancy for clients in these sectors. In this role, she delivered consultancy projects exploring the future of: promotional marketing, the home, multi-channel retail, and cinema.

Pippa is a regular speaker at industry and client conferences across the retail and leisure sectors.

Prior to joining the Future Foundation, Pippa spent 15 years applying consumer and business trends to enhance clients' positioning and communications across diverse markets including retail, property, food and drink, travel, healthcare and education.

Previously with The Engine Group - as a director at Mandate Communications - Pippa has also worked with London Business School and international consultancy Fleishman-Hillard.