Speaker list at SocialMarketing:2011

Sophia joined the IAB in March 2011 to drive all marketing and PR initiatives and to manage membership of the industry renowned organisation.

She arrived from award-winning digital creative agency, Dare where she led client business for Sainsbury's, ITV and Barclays working on all aspects of their digital presence and campaigns. She also managed the training and development for the account management department during her time agency side.

She is passionate about brands, creativity and of course, all things digital.

Carrie Longton is co founder of Mumsnet, the busiest online network of parents.

Mumsnet has become an ‘internet phenomenon’, according to the Sunday Telegraph, and ‘the country’s most popular meeting point for parents’, according to The Times.

It is widely regarded as one of UK’s most established social networks, with 1.35 unique visits a month and 25,000 posts a day.

Carrie currently heads up the commercial, insight and consultancy area of the business. In 2010 Carrie won Red Magazine’s Red Hot Women of the Year.

Prior to Mumsnet Carrie worked as Clive James’ TV producer both on his travel and studio shows.

Carrie live is London with her husband, 3 kids Grace 12, Noah 9, Mimi 5 and dog.

Robin is a 15 year veteran of digital marketing, consistently producing effective and award winning work for the world's biggest brands, over the years picking up D&AD, Clio, One Show and many other awards. He started blogging in 1997, is a member of the IAB's social media council and is a regular conference speaker on social media.

In 2008 he co-founded We Are Social, a new kind of agency that combines an innate understanding of social media with digital, PR and marketing skills. With offices in London, Paris, Milan & Sydney and a multitude of awards under their belt, including two WOMMYs, they work with clients worldwide including Coca-Cola, Skype, Unilever, Expedia, Tesco, Orange, Eurostar, Absolut and Heinz on local, regional and global projects.

Chloe works across numerous social platforms to ensure Boden is promoting a positive dialogue in the social medium, engaging with customers, providing a forum for feedback and fuelling interaction with enticing and engaging content. Tone of voice is imperative to Boden and as an online copywriter for various fashion and lifestyle brands and a year spent writing copy and marketing creative for Boden, Chloe is able to ensure the brand voice is present across all communications. Chloe heads up a social team which primarily use the BeAddictive social platform to grow their highly interactive community. While Facebook, Twitter and other emerging social platforms remain imperative to their social strategy, Boden's own retail community is tailored specifically to them and is key to creating a plethora of brand evangelists ready to cheer on their brand.

Addictive Interactive's management team is lead by founder Darren Hurrell and Sarah Jane Thomson, who joined in 2008 to develop the growth strategy social loyalty platform, BeAddictive.

Sarah Jane Thomson founded Thomson Intermedia in 1997 and floated it within three years later for £30 million.  As one of the few female CEO's in the City, she steered its organic and acquisitive growth for ten years, recruiting new management in 2008.  Now an international business it employs more than 600 people.  Thomson remains on the board and is a significant shareholder of the company, now known as Ebiquity Plc.

In 2006 she founded the children's newspaper, First News. The biggest read children's publication in the UK, it has featured a range of celebrity writers, received several awards including Save the Children's Outstanding Contribution to the Children Award presented by Princess Anne, and celebrates its birthday every year at a party hosted by the Prime Minister at Downing Street. 

In 2008, Thomson co-founded an IT business, PriorityOneIT to provide innovative technology and support services to businesses.   She is a Non Executive Director of Bloomsbury Publishing and a consultant to YouGov plc.

With over 12 years of experience from digital startups, pure play businesses and traditional agencies, Ian Crocombe is an industry-leading digital strategist. At AKQA he is responsible for running the London Strategic Planning team as well as driving strategic thinking and innovation for the British Army and Volkswagen global account.

Ian joined AKQA in 2009, having previously worked across automotive, retail, media, recruitment and government sectors specialising in social media, emerging technology, platforms and products and effectiveness. Career highlights include working on the mobile voting system for Endemol and ITV that was utilised on ‘Stars in Their Eyes’, winning a Gold NMA Effectiveness Award for his work on uSwitch and UpMyStreet and developing digital strategy for DHL, Porsche and MINI at M&C Saatchi.

Liz Cable is a thought-leader, speaker, trainer, mentor, serial early-adopter and expert in the field of online communities and networking communications.

Liz is passionate about helping people use all kinds of technology to join extraordinary online conversations, and turn contacts into contracts. She has been part of key online communities right from the start, and has observed the rise and rise of influential social media networks from the inside. She has a real and deep understanding of the technical details of web tools, and celebrates the many benefits of using them for effective business outcomes.

Her company - Reach Further - was founded in October 2006 to help businesses benefit from increased access to learning, communication and networks. Through training and consultancy, Reach Further works with organisations all over the UK and beyond to help them grasp the many opportunities that now exist online, exploiting new earning opportunities that both truly global and powerfully local networks can deliver.

Phil is a specialist in emerging technologies. With over 15 years of digital and integrated agency experience he has seen trends come and go. He focuses on ensuring that the most appropriate technologies are employed in order to meet the objectives of organisations and the people they care about most. Client experience includes the likes of Apple, Disney, National Lottery, McDonald's, PlayStation and Sadler's Wells.

Kay Hammond is the founder and CEO of multi-award-winning digital agency TAMBA. Specialising in social media, viral marketing and smartphone apps, TAMBA has a heritage working with famous names including Butlins, Expedia, Reckitt Benckiser, Dell and Kylie Minogue. Kay is currently one of five finalists nationwide in the Network of Aspiring Women awards for the prestigious Technology Woman of the Year accolade.

Ruth Hobbs has a deep background of experience in promotional marketing stretching over 12 years, having worked at Haygarth, Dynamo/Wax, Geronimo, client-side at O2 and most recently as Group Account Director at DLKW Lowe. She now acts as LAS Consultant to the IPM, where she applies her skills and knowledge on behalf of their many blue-chip and agency clients across a wide range of market sectors.

James Turner has 14 years market research and insights experience covering a variety of sectors. Having previously led the research function at BT, he was an early adopter of social media listening and online community research tools. James ran the research communities practice at FreshMinds group before joining ICM as a Board Director in 2010. At ICM, James leads the innovation and digital research practices and continues his pioneering work in the digital research space.

We all know that a social media campaign is only as good as the audience it reaches. New research from ICM investigates the effect of emotions and different sectors on people's decisions to share content and looks specifically at those social network curators who can take your campaign viral online.

Claire Stokes is the Managing Director at The Circle Agency - one of the UK's preeminent specialist Experiential agencies.  Having begun her career in North America, Claire has 15+ years experience designing and executing Experiential content for leading brands including; BlackBerry (RIM), Electronic Arts, Symantec, Molson Coors, Microsoft and many more.   A regular speaker on the subject of experiential, her passion for Live Marketing is clear to anyone who meets her.

Damien Bidmead is Head of Digital Integration at experiential specialists The Circle Agency.  A power house of information on all things digital and social.  His experience spans 10 years - developing digital concepts for blue chip brands like Adidas, Orange, EA, Symantec, and Peugeot.

Having sold his own Digital Consultancy in 2007, Damien worked for a number of flagship digital and design agencies including Saatchi before finding his way to Circle to head up their digital and social media offering.  These days  Damien specialises in finding ways to blend the Social-Digital layer with real world events, helping to amplify and extend the experience for consumers.

Amy Kean is Director of Social Media at Havas Media Social. Tasked with understanding how social media can not just work within communications activity but also how it can benefit entire businesses, Amy is an expert in social regulatory affairs and best practice, ensuring that all the agencies that work within Havas Media Social are dedicated to delivering to the very highest industry standards.

Her last role was senior PR and marketing manager at the Internet Advertising Bureau (IAB) – the trade body for digital marketing – as well as creator and head of the IAB Social Media Council, the biggest and most significant group of practitioners responsible for the promotion of social media in the UK.

Amy was at the IAB since 2003, and was responsible for building its brand and helping to put online on the agenda of advertisers across the UK. She provided PR and marketing leadership for every IAB initiative, from its landmark research projects to its regular educational events and the work of its many working groups, including search, video, behavioural targeting, IASH and UKOM, as well as driving many of its educational programmes.

Nick Dutch has over 8 years experience in media and communications and has applied his knowledge of media across various industries including Charity, Retail, Telecoms, FMCG, Automotive, Airlines and Government Communications, Nick is now the Multi Media Manager at Domino's Pizza Group Limited overseeing the company's drive in multi-media engagement with their customers in both traditional and digital communications. His special interests lie in behavioural change, mobile and emerging technologies, social engagement and evaluation.

As CEO of iCrossing U.K., Paul Doleman is responsible for the day-to-day growth and operations of iCrossing's U.K. business. Formerly, Doleman served as CTO for iCrossing U.K., where he led the development of innovative brand monitoring and mapping technology. Doleman has more than 20 years of experience in executive and technology management, and international management experience gained in the U.S. and Europe. He has used the company's innovative toolset to develop search marketing strategies for major brands including GSK, HBOS, Toyota and MoreThan. Doleman chairs SEMPO Europe, is a member of IPA Search Group, IOD and WiredSussex and is an advisor to SEEDA. He has a degree in Computer Science and a Masters in Business Management, and lives with his wife and family in Kent.

Matt Gierhart is a marketer with 7 years experience across Europe and America. He currently sits as the head of social for Ogilvy Action's global network. 

His main task is exploring what impact social media has on purchase behaviour, rather than just brand perception or an advertising messages. "We are less interested in what a brand has to say to consumers, rather we focus on generating insights for strategy and creating conversation infrastructures for consumers to talk to consumers around our client's products." At Ogilvy Action he works with global brands to provide purchase behaviour insights.

Prior to joining Ogilvy Action, Matt Gierhart directed a small digital think tank called The New Celebrity that worked with economic development groups and brands understanding the impact of social structures.

David has a solid telecoms background which started with his involvement as CTO at NYT, one of the most successful of Three's on-portal partners, as well as one of the first companies to enter the market with a commercial Mobile Internet site building tool.

In 2006, NYT was acquired by Inmovo, a UK telecoms specialised in delivering high capacity fixed and mobile solutions to corporate customers such as O2, STV and the Trader Media Group, and where David took on the position of Technical Director.

Before deciding to focus on mobile, David ran his own telecoms software business, TouchSoft, which specialised in number management, billing and service creation for UK telecoms and service providers, many of whom still use this technology today.

David joined MIG in 2008 and played a pivotal role in the creation of Kilrush, a comprehensive platform for designing, building and managing mobile applications and mobile websites, accessible on thousands of devices globally.

In October 2010 MIG ranked No.1 as the fastest growing technology business in the UK and EMEA (Deloitte) and more recently was selected as a ‘Preferred Developer Consultant’ by Facebook.